Textline - Business Text messaging
Challenge: Textline is a feature rich and highly secure texting application targeted at medium to large sized businesses. The team was focused on shipping quality features to meet customer demand but fell short integrating them all into an easy to use experience as they scaled.
The platform’s visual UI had also started to age and so I was hired to improve the overall usability and desirability of the entire experience.
After a brief audit I determined that the navigation and discoverability of little used features could be greatly improved by reorganizing and consolidating features to the top navigation bar. This allowed for efficient use across all viewport sizes from ultra-wide to mobile.
As for the visual design we transformed the app by adding elevation colors to really provide contrast across different components and background colors. This aided in providing better focus as users were more easily able to complete tasks especially field heavy form pages. I also was able to provide a really fun amount of illustration by leaning into the brand and getting crazy with emojis.
In leveraging all of the above choices we were able to reach our KPI with a large uptick in our CSAT score over time.
View the website to learn more
Role: Design and Research Lead
Tools: Competitive analysis, user flows, Figma, CSAT Surveys
Completed 2021 at Textline