DIABLO 3: RISE OF THE NECROMANCER DLC UX DESIGN
Challenge: Create a unique, on brand landing experience to drive conversions to the newest Diablo 3 DLC. Targeting current and churned players, our primary objective was to sell the game so I wanted to engage users in a rich, story driven interactive guide to game updates.
We also leveraged our considerably talented engineers to develop a fully mobile responsive site that users could use to buy from any device.
Diablo 3: Rise of the Necromancer DLC
Role: Art Director, UX/UI Designer
Tools: Competitive analysis, user flows, personas, wireframes, InVision App, user testing, Photoshop
Completed 2017 at Blizzard Entertainment