Challenge: Design a 20th-anniversary page celebrating the history of Diablo using modern design techniques in contrast to the rest of the website. The goal was to drive sales of the classic games via brand engagement.

After conducting user surveys we decided to design an experience that showcased high-resolution images of original box art and in-game screenshots to help players remember the feeling of playing the older games. 

Diablo 3: 20th Anniversary

Role: Art Director, UX/UI Designer

Tools: User surveys, wireframes, InVision App, Photoshop

Completed 2016 at Blizzard Entertainment

We have incredible hackathons at Blizzard. In 2017 a small group of passionate Diablo 3 players formed a party and created a fun, choose your own adventure style interactive experience. IN. TWO. DAYS.

Challenge: Keep current and previous players of Diablo connected to the game and franchise as a whole.  

We designed an unused text-based game with multiple branches driven by player choices. As the story progressed players could unlock active and passive skills as indicated by the icon drawer on the left.

Roles: UI Designer, Art Director

Tools: Photoshop, Illustrator

Designed completely in-house, Mozu's branding efforts included logo design, icon design, responsive web design, environmental and event signage, optimized landing pages, SEM banner ads, social media campaigns, style guides, and more. 

In addition to daily branding projects, I was also heavily involved in leading the product design of the Mozu product admin. 
 

Role: Design Manager

Tools: User testing, wireframes, InVision App, Illustrator, Photoshop

Completed 2013 at Volusion, Inc. 

Challenge: Targeting Best Buy for Business clients, create nurture emails and landing pages with the goal of driving traffic and sales of new and relevant products.

Our philosophy was to let the products sell themselves through large imagery and highlight product features in an easily digestible way.  

Role: Art Director, Illustrator

Tools: Wireframes, Fireworks, Photoshop

Completed 2009 at Engauge

I had the pleasure of branding my wife's Etsy shop, GingerPop Boutique. These are hand crafted, small batch headbands and bow ties for the little ones in our lives. 

Visit her shop and feel free to buy here: GingerPop Boutique